Thursday, November 09, 2006

Asking the Buyer

Targeted for the dual niche markets of corporate purchasing and general sales, Ask The Buyer serves two purposes: it’s a resource for buyers to get advice and information on different aspects of their own profession and it’s a secret weapon for salespeople – providing the one thing they lust after almost as much as a signed order – access to the people who make buying decisions in corporations.

Purchasing professionals have traditionally had few places to go when they want to seek advice outside of their own organizations. That’s all changed now. They have access to the Buyer as well as the other readers of the column scattered across the country at various organizations who can weigh in on topics and questions.


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